Brand Writing Prompt #003

If you spend any time scrolling LinkedIn or reading industry publications, you’ve probably noticed how often big brands are put on a pedestal. Sure, it’s inspiring to see the cool campaigns and massive budgets behind their success, but as service providers, we don’t have the resources to pull something like this off (and it likely wouldn’t make sense for our audience).

So, instead of getting bogged down in the “Wow, that’s so cool!” moment, think about the brands you admire most and dig a little deeper.

• What was your first interaction with the brand?

• How did that interaction shape your perception of them?

• What do they continue to do that inspires you to stay engaged?

We aren’t trying to replicate big-budget moves. Instead, we’re trying to understand the core values and strategies that grabbed our attention in the first place.