Hey there,

I’ve been talking to a lot of business owners who are fed up with 2025. The things that served them from 2020-2024 are just not cutting it anymore, and they’re wondering if marketing is even going to work in 2026.

When people come to me with this question, I look under the hood and ask a few more probing questions. I typically come across at least one of the following:

• They’re posting across every social channel, with little traction or follow-through on any.

• Their positioning features lots of ands (I help businesses, creatives, and nonprofits build services and processes that help them grow their bottom line and retain their people).

• They’re only marketing when things are slow.

• They’re only measuring visibility (and only chasing it, too).

• They’ve outsourced the things that make their marketing relatable (i.e., being human) to a robot.

What’s a service-based business owner to do?

You’ve got to get clarity on your path forward. That means getting crystal clear on the who, what, when, why, and how of your business:

• Who are my customers?

• What problem do they need help with?

• When are they looking for help?

• Why are you the person to solve that problem?

• How do you solve it?

When you get crystal clear here, you realize that what’s worked (and hasn’t worked!) for other people are probably not going to be the same things that work/don’t work for you.

If you want to find your clear path forward, Brand Clarity Lab is—in my not-so-humble opinion—the best, and least expensive way to do that. But, if you need another reason to join, I’ve got not one, not two, but THREE, just for you:

1. You can’t prioritize what you can’t see.

If everything feels equally important, you’ll keep spinning your wheels. Brand Clarity Lab helps you see the bigger picture so you can focus on what matters most and move your business forward.

2. You can’t grow what you can’t explain.

If your business feels like a mix of “this and that,” you’re not alone. Brand Clarity Lab helps you find the through line so everything—from your offers to your messaging—fits together and moves your business forward.

3. You can’t act like someone else to grow.

If you’re trying to market like everyone else, you’ll burn out fast. Brand Clarity Lab helps you find the marketing moves that fit your personality, energy, and goals, so showing up consistently feels natural, not forced.

Enrollment for Brand Clarity Lab is Open!

Brand Clarity Lab is a cohort-based brand strategy program designed to help service providers define their brand, align it to their business, and get expert feedback along the way. We kick things off on January 12, 2026, and there are only a few spots left.

The cost for enrollment is $1,297, and I’ve got some payment plans available to help you out!

I can’t wait to see you inside The Lab! 🧪